WE BRING UNDERREPRESENTED GENDERS IN THE MUSIC INDUSTRY TO THE MAIN STAGE!
Translated, keychange means change of key and that is exactly what describes the goal of this initiative very well: a change in the tones that can be heard and seen in the art and music world. As part of the artistic and musical cast, we work together with Keychange . The EU initiative was launched in Europe and Canada in 2017 and aims to support gender equality with training and mentoring, as well as promoting equality in the programs in networks, at conferences and partner festivals.
Our wish is to make the Millerntor Gallery an open space for equal participation and representation, an open space for people who are excluded. This year's motto FLUXUS is dedicated to them.
Keychange is a movement that empowers talented, under-represented genders with training, mentoring and networking support, as well as conferences and presentation opportunities at partner festivals.
Alexander Schulz (CEO Reeperbahn Festival) is the founder of the 50/50 Pledge for festivals and music organizations.
Learn here what you can do to support the movement.
Here you can read how it all started.